Content Marketing Strategies Of Major Brands

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Content marketing is the perfect tool to use when it comes to driving traffic to an online store or a company’s general information website, so it should come as no surprise when people find out that some of the largest companies in the world are using content marketing to their own advantage. While some companies decide that they will have a blog to post updates about their products, others decide that the best way to drive traffic to their website is through the use of content in the form of videos or infographics. You will not be able to achieve the same rate of success with your online business if you do not use content marketing on a daily basis, so it’s important to learn how you can implement this form of marketing in your own business plans. Here are some of the biggest brands in the world that have decided that content marketing is worth their time.

IBM

It should come as no surprise that technology is going to be the industry that benefits from corporate blogs more than anything else, and IBM has a unique blog that allows their employees to be vocal about their own views. IBM is also sure to let people know that the views of their employees are their own and do not represent the views of the company as a whole.

Garmin

Although most companies have decided that they are only going to use their blog for product updates and specific announcements, you will actually get to take a peak behind the scenes when you take a look at Garmin’s blog. They also like to show off how some of their customers have been able to tweak their products and use them in a customized fashion.

Southwest Airlines

With the best corporate blog for an airline company, Southwest Airlines is able to connect with a group of consumers that other airline companies will never get to see. This corporate blog has to do with the people who work at the company more than anything else, so this may not be the best spot to go if you are simply interested in staying up to date with the latest moves of the company.

Starbucks

Starbucks is a company that you should not be surprised to see on this list because they are always willing to use the power of the Internet to their advantage. You will find a wide range of topics discussed on this blog, and anything from specific company ideas to news on the coffee market as a whole can be found here.

Whole Foods

This is another company that likes to take advantage of their consumer base on the web, and the purpose of this blog is to help their customers understand more about the latest advancements in diet and health. This is the perfect kind of blog to create because it involves the process of helping the consumer make more informed decisions in the future.

Marriot

Marriot has a classic corporate blog that is basically used as a speaking platform for the company as a whole. This is now the voice of the business, and the blogs are posted by the actual President of the company. Getting some extra insight into the mind of the head of the company always adds an extra bit of interest to a corporate blog.

As you can see, there are plenty of huge companies that are willing to post their thoughts for the world to see on the Internet. In addition to driving extra traffic to their products or services, these companies are also able to improve the friendship between themselves and their customers. Corporate blogs are the perfect tool to use when you want your company to become the friend of a customer instead of a simple store.

A 30-something online marketing consultant living in Miami. After spending a decade focused on SEO, I branched off to architect a software solution to assist high-volume Amazon sellers in the automation and enhancement of their business, including automated ASIN identification, association and algorithmic repricing strategy. I can be contacted via LinkedIn or my blog.